Published in the source: · Dated source ↗
Naruto is growing before its card game launches. Here’s what Bandai Namco’s report reveals
Franchise sales rose 5.3% in the first half. Bandai Namco is still targeting June 2027 for the worldwide launch of NARUTO CARD GAME.
In this article
Long before anyone opens the first booster, Naruto already has a number to talk about. In the six months ended September 30, 2026, the franchise generated ¥13.8 billion in sales across Bandai Namco’s major group companies, up from ¥13.1 billion a year earlier. In the November 10 results presentation, the new card game has its own spot on the Toys and Hobby slide.
A stronger first half, with the full year still open
The year-on-year increase is around 5.3%, using Bandai Namco’s rounded figures. The report measures franchise sales across the group and gives no separate card-game figure. For the full fiscal year ending March 2027, the company forecasts ¥25.0 billion, compared with ¥25.7 billion last year. The second half is still a forecast, and that fiscal year ends before the TCG launches. Official results ↗
Why June matters to Bandai
Management puts the June 2027 worldwide release within Project Rasengan, alongside new Naruto anime and digital games. In the same presentation, Bandai credits regular releases and its work with players and shops through events and demos for part of One Piece and Gundam’s TCG momentum. That gives Naruto’s spring 2027 campaign some context. The company aims to distribute one million demo decks worldwide. Corporate presentation ↗ · Bandai’s announcement ↗
What players will see first
Bandai has already unveiled Naruto, Sasuke and Gaara starter decks and the first booster set, Enter: NARUTO UZUMAKI!, for June. The report keeps the month in place. The sources reviewed leave an exact date and official pricing open. The next scheduled window for game news is the Naruto programme at Jump Festa on December 19. Before the first booster opens, a more direct sign of interest will be how many people get to try the game and come back for another match.
